Godrej's new refrigerator comes with FM, MP3 player....
According to the company, the refrigerator is endowed with 'silver ion freshness technology' that fights germs and ensures long lasting freshness. The new product comes in two capacities, 183 litres and 221 litres, priced between Rs 12,690 and Rs 15,660.
In another two months the product is expected to reach all the 19,000 outlets of Godrej Appliances across the country. Nandi adds that Godrej Appliances plans to expand its retail presence by opening around 3,000 outlets each year.
Godrej Appliances expects a 35 per cent growth in sales to Rs 2,700 crore (Rs 27 billion) this fiscal through a slew of initiatives, which include ramping up its presence in smaller cities and expanding its product portfolio.