Friday, July 8, 2011

Very Cool And Creative McDonald’s Ads

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media such as television, radio, and newspaper, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with its logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. Now, let's take a look at some of the clever and creative ads by McDonald...

McDonald’s Newspaper Sandwich

Clever newspaper ad for new McDonald’s sandwich in Sweden.

McDonald’s Napkins

Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy, in Stockholm, Sweden.

McDonald’s Bus Stop

Regular bus stop was turned into McDonald’s restaurant

McDonald’s Free Coffee Hourglass

Transit shelter in Vancouver was turned into an ‘hourglass’ filled with coffee beans, reminding customers of the promotion’s short-term nature.

McDonald’s Sundial Billboard

This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.

McDonald’s Puzzles

Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.

The Real Milkshake

McDonald’s Pie Billboard

Giant Pie billboard used to promote McDonald’s in New Zealand.

Free Wi-Fi at McDonald’s

McDonald’s Freshness Box Salad

Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.

McDonald’s Sandwich

McDonald’s Bus Shelter

Creative “Open All Night” McDonald’s advertising from Australia.

McDonald’s Re-Opening Ads

Creative ads for McDonald’s re-opening in Birkerod, Finland.

McDonald’s Carrots

Clever outdoor ad promotes fresh carrots at McDonald’s in Sweden.

McDonald’s Free Wi-Fi

Free Wi-Fi served at all McDonald’s restaurants.

McDonald’s Free Coffee Pole

Lamp post in downtown Vancouver became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.

McDonald’s Rock 'n' Fries

McDonald’s 24 Hours Open

McDonald’s Expert Books

McDonald's - Come As Your Ads

McDonald's - McCafe A.M & P.M Ads

McDonald's Medium Calories And Fat

Here’s a new print campaign for McDonald’s in Israel. They’ve changed their menus and made them lighter in calories and fat.

McDonald's Angry Birds

McDonald's New McWrap Ad

McDonald's Pedestrian Crossings

During the biggest public festival in Switzerland, the Zurichfest, McDonald’s is confronted with heavy competition by independent food stalls. So they needed something to catch the visitors’ attention. During the festival all official street markings like pedestrian crossings are taken out of function, this enabled McDonalds to reshape the pedestrian crossing in front of their restaurant into a portion of french fries.

McDonald's Daily Fresh Eggs

McDonald's Print Ad For Eid

McDonald’s Shamrock Shake Green River

The Chicago River was first dyed green in 1962 to coincide with the St. Patrick’s Day Parade. Nowadays each year on parade day, a crew led by Mike Butler uses about 40 pounds of dye to colour the river green. Depending on the currents the river will stay green for about five hours. This was a perfect way to promote McDonald’s seasonal green Shamrock Shake.

McDonald's One Click Order

McDonald's Just Open Baby Ad

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