Thursday, July 7, 2011

Bugatti's Veyron Grand Sport L'Or Blanc

Bugatti's $2.4m one-of-a-kind Veyron Grand Sport L'Or Blanc

Bugatti, the maker of the world’s fastest production car, has developed a €1.65m ($2.4m) special edition of the Veyron Grand Sport model with porcelain accents, including a caviar tray


The L’Or Blanc, the first vehicle equipped with porcelain, according to Bugatti, is a joint effort between Volkswagen AG (VOW)’s supercar brand and Berlin-based KPM, a 248-year-old porcelain maker that traces its roots back to King Frederick the Great of Prussia


The roadster, which will be shown at the Frankfurt Motor Show in September, was unveiled last week in Berlin


VW purchased Bugatti in 1998 along with the Lamborghini and Bentley ultra-luxury nameplates to compete with Bayerische Motoren Werke AG (BMW)’s Rolls-Royce


Under VW’s reign, the brand, which was founded by Italian-born car designer Ettore Bugatti, started production of the two-door Veyron 16.4 in 2005


Bugatti, which makes about 50 cars a year from its headquarters in Molsheim, France, may build the four-door 16C Galibier model after getting the go-head from Wolfsburg, Germany-based VW, two people familiar with the matter said in April


The L’Or Blanc, which is painted in vibrant white with royal blue lines curving along the exterior, was developed as a one-of-a-kind model for an unidentified businessman from the UAE, who has a collection of about 800 cars


The vehicle features 12 porcelain elements, including wheel badges and fuel and oil caps. A panel depicting an elephant standing on its hind legs, a Bugatti symbol, is mounted between the seats. A scepter, the logo of KPM given to the company in 1763, is inlaid at the top of the windshield