Thursday, September 22, 2011

22 Crore NANO by Tata Gold Plus

1 Lakh Car Turns into a 22 Crore Car...

The “world’s cheapest car” may now well be the one of the world’s most expensive. The Tata Group on Monday unveiled a Nano car – made with gold and silver, and studded with precious stones – worth over Rs 22 crore in Mumbai. The golden Nano has been built to commemorate the 5000th year of jewellery designing in India.


A Tata Nano, which sells in showrooms for about $3,000, was covered in gold and jewellery. Tata Group chairman Ratan Tata, whose company also controls Jaguar and Land Rover, was a hand at the Tata Theatre in Mumbai to help launch the publicity stunt.


Covered in 80kg of 22 carat gold and 15kg of silver, and inlaid with 10,000 semi-precious stones and gems, the ‘bling’ version of the Nano is a one-off showpiece that will tour Tata-owned jewellery stores across the country. The car incorporates beautiful designs, made with the semi-precious stones of different colors, set on the gold and silver body of the car.