McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media such as television, radio, and newspaper, the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with its logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy. Now, let's take a look at some of the clever and creative ads by McDonald...
McDonald’s Newspaper Sandwich
Clever newspaper ad for new McDonald’s sandwich in Sweden.
McDonald’s Napkins
Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy, in Stockholm, Sweden.
McDonald’s Bus Stop
Regular bus stop was turned into McDonald’s restaurant
McDonald’s Free Coffee Hourglass
Transit shelter in Vancouver was turned into an ‘hourglass’ filled with coffee beans, reminding customers of the promotion’s short-term nature.
McDonald’s Sundial Billboard
This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
McDonald’s Puzzles
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.
The Real Milkshake
McDonald’s Pie Billboard
Giant Pie billboard used to promote McDonald’s in New Zealand.
Free Wi-Fi at McDonald’s
McDonald’s Freshness Box Salad
Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.
McDonald’s Sandwich
McDonald’s Bus Shelter
Creative “Open All Night” McDonald’s advertising from Australia.
McDonald’s Re-Opening Ads
Creative ads for McDonald’s re-opening in Birkerod, Finland.
McDonald’s Carrots
Clever outdoor ad promotes fresh carrots at McDonald’s in Sweden.
McDonald’s Free Wi-Fi
Free Wi-Fi served at all McDonald’s restaurants.
McDonald’s Free Coffee Pole
Lamp post in downtown Vancouver became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
McDonald’s Rock 'n' Fries
McDonald’s 24 Hours Open
McDonald’s Expert Books
McDonald's - Come As Your Ads
McDonald's - McCafe A.M & P.M Ads
McDonald's Medium Calories And Fat
Here’s a new print campaign for McDonald’s in Israel. They’ve changed their menus and made them lighter in calories and fat.
McDonald's Angry Birds
McDonald's New McWrap Ad
McDonald's Pedestrian Crossings
During the biggest public festival in Switzerland, the Zurichfest, McDonald’s is confronted with heavy competition by independent food stalls. So they needed something to catch the visitors’ attention. During the festival all official street markings like pedestrian crossings are taken out of function, this enabled McDonalds to reshape the pedestrian crossing in front of their restaurant into a portion of french fries.
McDonald's Daily Fresh Eggs
McDonald's Print Ad For Eid
McDonald’s Shamrock Shake Green River
The Chicago River was first dyed green in 1962 to coincide with the St. Patrick’s Day Parade. Nowadays each year on parade day, a crew led by Mike Butler uses about 40 pounds of dye to colour the river green. Depending on the currents the river will stay green for about five hours. This was a perfect way to promote McDonald’s seasonal green Shamrock Shake.
McDonald's One Click Order
McDonald's Just Open Baby Ad
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McDonald’s Newspaper Sandwich
Clever newspaper ad for new McDonald’s sandwich in Sweden.
McDonald’s Napkins
Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy, in Stockholm, Sweden.
McDonald’s Bus Stop
Regular bus stop was turned into McDonald’s restaurant
McDonald’s Free Coffee Hourglass
Transit shelter in Vancouver was turned into an ‘hourglass’ filled with coffee beans, reminding customers of the promotion’s short-term nature.
McDonald’s Sundial Billboard
This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center.
McDonald’s Puzzles
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro in Sweden.
The Real Milkshake
McDonald’s Pie Billboard
Giant Pie billboard used to promote McDonald’s in New Zealand.
Free Wi-Fi at McDonald’s
McDonald’s Freshness Box Salad
Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.
McDonald’s Sandwich
McDonald’s Bus Shelter
Creative “Open All Night” McDonald’s advertising from Australia.
McDonald’s Re-Opening Ads
Creative ads for McDonald’s re-opening in Birkerod, Finland.
McDonald’s Carrots
Clever outdoor ad promotes fresh carrots at McDonald’s in Sweden.
McDonald’s Free Wi-Fi
Free Wi-Fi served at all McDonald’s restaurants.
McDonald’s Free Coffee Pole
Lamp post in downtown Vancouver became part of a clever optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
McDonald’s Rock 'n' Fries
McDonald’s 24 Hours Open
McDonald’s Expert Books
McDonald's - Come As Your Ads
McDonald's - McCafe A.M & P.M Ads
McDonald's Medium Calories And Fat
Here’s a new print campaign for McDonald’s in Israel. They’ve changed their menus and made them lighter in calories and fat.
McDonald's New McWrap Ad
McDonald's Pedestrian Crossings
During the biggest public festival in Switzerland, the Zurichfest, McDonald’s is confronted with heavy competition by independent food stalls. So they needed something to catch the visitors’ attention. During the festival all official street markings like pedestrian crossings are taken out of function, this enabled McDonalds to reshape the pedestrian crossing in front of their restaurant into a portion of french fries.
McDonald's Daily Fresh Eggs
McDonald's Print Ad For Eid
McDonald’s Shamrock Shake Green River
The Chicago River was first dyed green in 1962 to coincide with the St. Patrick’s Day Parade. Nowadays each year on parade day, a crew led by Mike Butler uses about 40 pounds of dye to colour the river green. Depending on the currents the river will stay green for about five hours. This was a perfect way to promote McDonald’s seasonal green Shamrock Shake.
McDonald's One Click Order
McDonald's Just Open Baby Ad
Related Posts: