Even though the goal of modern retail packaging is to encourage potential buyers to purchase the product, clever packages can also be a great source of inspiration. This post showcases innovative and creative packaging design ideas from all over the world.
Anti-Theft Lunch Bags
Sandwich bags that have green splotches printed on both sides, making your freshly prepared lunch look spoiled. Don’t suffer the injustice of having your sandwich stolen again!
Creative bottles with fruit inspired textures were made for the launch of new flavors of Smirnoff Caipiroska.
Nobilin Pills Packaging
Clever packaging shows how the product works: every pill targets heavy food in your stomach.
Perfect Slice of Summer tissue boxes designed by Hiroko Sanders.
Blood Bag Energy Drink
Fruit punch energy drink comes in a transfusion-style blood bag.
Creative packaging designed to promote Rellana Hair range of yarn.
Laundry Detergent Box
Washing machine inspired laundry detergent packaging from South Korea.
BREAK FAST Packaging
Creative taste pack contains oatmeal with added sugar and salt.
Creative packaging by Yeongkeun Jeong comes with a butter knife.
Skinny Jeans Packaging
Memorable packaging designed to promote Lee skinny jeans.
Teet Milk designed by Ashley Linnenbank will get noticed in store.
Brilliant packaging with six compartment was designed by Neal Fletcher to help you cook the perfect amount of spaghetti.
Rubber Band Packaging
Unique box designed by Ric Bixter looks like it is being squeezed.
Salami CD Packaging
CD designed by Mother Eleganza for Lithuanian musician SHIDLAS looks like it came from a meat shop.
Creative shoebox designed for Görtz 17’s Converse Collection.
Creative “sliced fruit” juice packaging designed by Yunyeen Yong.
Champagne Mini Fridge Packaging
Veuve Clicquot champagne comes packaged in a mini fridge.
Unique packaging designed for Nike’s Blue Lobster Dunk sneakers.
Splitting Adam CD Packaging
Innovative and unique CD packaging designed for the band Splitting Adam.
Energy Drink Packaging
RPM (revolutions per minute) energy drink inspired by car racing.
Awesome packaging designed to resemble sliced in half Kiwi
Each pencil is contained in a glass cylinder topped with a cork.
Another Spaghetti Packaging
Chrysler building inspired packaging designed by Alex Creamer.
Coffee Mix Straw Packaging
Unique packaging serves as a straw for stirring and sipping coffee.
Udder shaped milk bottle designed to help consumers understand that soy milk is just as healthy as regular milk.
Panasonic earphones were brilliantly packaged to look like a music note.
Floppy Diskette CD Packaging
“Science Vs. Witchcraft”, a band from Rochester, cleverly used 5.25″ Floppy diskettes for their CD Packaging. They removed the magnetic disk and replaced it with their CD.
Meat Shorts Packaging
Weird Clothing sells meat shorts in appropriate packaging with “Human meat” label.
Reebok Exta Grip Packaging
Creative packaging idea for Reebok climbing shoes.
This unusual wine packaging, designed by Jens Andersson and Jonas Forsman, has won the 2006 Swedish packaging design award.
Mr. Clean Dumbbell Packaging
Tommaso Ceschi designed this lovely innovative packaging which can act as a cleaning detergent container and a dumbbell!
Tequila Gun Packaging
This liquor Gun looks very similar to .45 but instead of bullets it’s loaded with 200 ml of genuine Mexican tequil.
360 Paper Bottle
World’s first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality.
Holiday packaging by Coca-Cola, bottles that look like ornaments.
Nike Stadium Packaging
Limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. So you could hear the crowd go wild when the box was opened.
Resealable Soda Can
Creative packaging concept that allows for a soda can to be resealed called Soda-Seal.
Banana Guard Packaging
A robust case that ensures your banana survives your travels in perfect condition.
Gloji Light Bulb Bottle
In originally designed light bulb shaped bottle, Gloji drink is all about energy, antioxidants and balanced health. Interesting package makes this product different from other drinks on the market.
Chocolate Pills Packaging
A scrumptious little pill in case of emergency, no need to take with water, as your mouth will be salivating to take this pick me up.
Dumbbell Sports Drink Packaging
Sports drink bottle design by Jin Le. Each bottle weights 0.5 kg.
Coconut Water Packaging
Brilliant packaging for Coconut Water from the Dominican Republic.
Newton Running Packaging
Molded paperboard packaging from Newton Running not only reduces waste by eliminating the need for interior tissue paper and other material commonly used in shoe packaging, it also provides a shell that is easy to stack and transport.
Juice Skins Packaging
Creative fruit juice packaging by Japanese industrial designer Naoto Fukasawa.
Silhouette Optimized Grip Bottle
Innovative bottle design that offers ideal gripping geometry, unique shape and strong presence at the store.
Incredible milk packaging concept designed by Julien De Repentigny and Gabriel Lefebvre.