Monday, March 19, 2012

Creative and Clever Uses of Sticker in Advertisements - Part 1

The use of stickers in advertising is not only an innovative way to attract attention, it is also an extremely cost-effective way to create a lasting impression. Many companies, whose only form of advertising is stickers, have seen an increase in business by as much as 550%. The great thing about these stickers is that they can be easily customized and this is probably one of the main reasons why they have become so popular. Here, we’ve collected some of the most attractive and creative use of stickers in advertisements by various companies from all over the world. Take a look...

Kleenex Soap Dispenser Sticker

Interactive stickers were placed on liquid soap bottles in mall bathrooms and in toilets at public places.

Road Safety Bus Advertisement

This sticker was placed on the front of a bus to encourage pedestrians to look both ways before crossing!

Labello Sticker Advertisement

A clever sticker advertisement from 'Labello'.

Quit Cutting Sticker

These stickers were created to get people's attention in showing a real story right before their eyes.

Lay's Potatoes Installation Ceiling Stickers

These are part of a nationwide advertisements for Lay's potato chips. Passersby in Chicago's Jackson Tunnel were greeted with a creative overhead installation of potatoes coming through the ceiling, with a message: "Our potatoes are grown closer than you may think.

Bike Safety Cling Stickers

Removable stickers were placed on the side-view mirrors of parked cars to remind then to look before they drive out.

Pothole Stickers

A large sticker of a pothole was laid on the road creating an illusion of a real pothole which would make the drivers slow down but they wouldn't feel anything. A few meters ahead was a painted message: 'feels like pioneer suspension'.

Manhole Sticker

Another creative manhole sticker with a message.

Pedigree Sticker

These stickers with Pedigree dog food were placed in front of supermarkets and pet stores.

U.S.O. Exhaust Systems Sticker

Stickers designed to look like exhausted tongues were randomly placed on exhausts of cars aged five years and older.

Dermagraphic Tattoo Sticker

Stickers of tattoos were placed in bathrooms and changing room mirrors throughout the city and people could line the tattoos up in the mirror to give the impression that they were actually on their skin.

Parking Sticker

A real size sticker of the Citroen C4 VTS was placed on parking walls, so that every time the drivers park they feel they are behind the Citroen.

Batman Stickers

These were created as a part of the launch of Batman Begins; stickers were placed on footpath lights and at night when the lights were on, the bat signal was created.

Peephole Sticker

Sticker that was put up in the male toilets at most happening places. An crazy ads from AXE men perfumes.

Biolink Sticker Advertisement

To promote smooth and intense hydration effects of the shampoo Biolink VCO, stickers were placed on the floor and surrounded by signs that indicated that the floor was wet.

Revita Sticker Advertisement

Creative sticker advertisement for Revita beauty center.

Henkel Loctite Super Glue Sticker Advertisement

To promote Loctite Super Bonder's glue power, a sticker with a gap on it was stuck on the building, implying that the product fixed it. Sticker Advertisement

To promote the low-cost airline, offered travelers an exclusive preview of their next holiday; at Hannover airport, travelers who sat down in the boarding area found their feet on life size skis.

Move Bikelightning Sticker Advertisement

Glow in dark road stickers were placed on bicycle lanes to demonstrate the importance of light on a bike

Água Limpa's Sticker Advertisement

To create awareness on importance of saving of water, this clever sticker advertisement was created with the message: 'if a few days without water is a big problem, imagine when it runs out for good. Avoid wasting water. Always.'

Wodzielak Driving School Sticker Advertisement

To promote the driving school, the DVD boxes were used; special stickers with comments about the films and the benefits of taking a course in driving school were attached to the DVD boxes in a DVD rental store in Warsaw, Poland.

Tea Glass Sticker Advertisement

To create awareness among educated customers against the wrong of employing small children at work, special tea glasses with waterproof stickers at the bottom were distributed to the roadside tea-stalls in India that usually use small children to give tea to the customers. When a person finishes his tea, the message stands out loud and clear.

Fiat Punto Sticker Advertisement

Stickers were affixed to elevator doors creating the false impression that the doors were not shutting properly, with the objective of introducing the Fiat Punto parking system.


Creative advertising for the TV show Million Dollar Catch by placing stickers at either end of the lanes.

Brastemp “Stainless”

Brastemp Stainless placed outlines of the shape of their products, on shopping center elevators.

Bubble Hair Salon and Spa

Bubble Hair Salon and Spa placed a temporary sticker on the road to recreate a comb-shaped zebra-crossing adjacent to the salon.

Revista Demolicion

Surfboard-shaped stickers were placed on moving walkways to promote extreme sport magazine Demolicion.

Wilkinson Eggs

Wilkinson Quattro Titanium placed transparent stickers of masculine faces on the eggs and put an advertising flyer with a promotion on the back in every box.

Elmex Lockers

Elmex used two rows of lockers to create a mouth with teeth. Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the toothpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.


Outdoor ads in high-traffic Manhattan neighborhoods were tagged with bloody tissue stickers – making it appear that men in the ads had nicked themselves shaving.

Golden Holidays

Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.

Frontline Flea & Tick Spray “Crawling”

Huge floor stickers placed in malls to promote their solution to pet flea problems.

Dressing for Pleasure
The company, Dressing for Pleasure, a specialist in fetish wear put stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger. Interactive Stickers

Interactive stickers on light switches in enterprises, schools and offices helped save energy and decrease global heating effects.

Sushi Roll “Sushi Train”

Stickers of sushi meals were bonded at the handrails of an escalator.


Tyskie placed beer mug stickers behind doors of restaurants and shops as part of their advertising campaign.

Vodafone “Bus window sticker”

Promoting internet on your mobile phone by showing all the benefits of moving image and entertainment in a window sticker.

KitKat - Creative chair stickers

Creative use of stick to promote KitKat, since people always sit in chair to have a break and what else " Have a break, have a KitKat ."

Wolf Hot Sauce - Hand dryer

Hot sauce to make you hand dry faster

Glow in the Dark Stickers

Clever stickers were placed in selected theaters in Brazil to promote Zoo Curitiba night tours.

Anti Smoking Stickers

Clever stickers were places on cars and around smoking areas.

Duracell Stickers

Stickers of half covered Duracell battery compartments were placed at the start of escalators in major shopping malls.

Breast Cancer Awareness

In India to stress the importance of self breast exams and create awareness of breast cancer, the CPAA stuck stickers on fruit that read, "Do you check your breasts this carefully?"

HIV Prevention and Awareness

These stickers were actually (but discretely) placed on individuals walking around in downtown Lima. The sticker read "You may carry HIV without evening knowing it." Very clever in my opinion.

VAUDE equipment - sticker's on airplane

VAUDE equipment creatively used it's key motto - " Outdoor equipment " by advertising on the wing of an airplane.

Mondo Pasta - Boat Ads

Huge stickers of faces turned ships into giant pasta eaters.

Copenhagen Zoo - Snake Bus

This awesome bus sticker advertisement in Denmark reminded everyone that Copenhagen Zoo is the wildest place in town.

India Air Express - Airplane window

India Air Express using a sticker to make a bus window appear like an airplane window

I.C.U. glass cleaner - Too clean to be seen

A glass cleaner ad using a sticker on a glass door. The idea behind it is that the glass is too clean to be seen.

Rexona deodorant - Slide door ads

Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

M-Tech Plasma HID Lights - Burn Every thing

Stickers were placed in selected car park locations and car workshops where the product is sold in Malaysia. It delivers the message that M-Tech Plasma HID Lights are 300% brighter than regular headlights. The burn effect sticker from the headlights really leaves an impression.

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