Saturday, March 10, 2012

Top 10 Most Powerful Brands in the World

Brand are a name, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. A brand is thus a product or service whose dimensions differentiate it in some ways from other products or services designed to satisfy the same need. To build up a brand and making it famous is not an easy task. Even if the company, that owns a brand collapse, the brand  still exists. Here we have short listed 10 most power full brand of this 21st century. These brands are powerful because they are both financially strong as well as popular among consumers. Now have a look at it one by one...

1. Google

This brand is valued at about 66 billion dollars and is undoubtedly the most powerful brand in the world. This search engine was started by Sergey Brin and Larry Page in 1996. Google is known for its unique innovations and mind-boggling growth rate. Google has become so big that the term is now in the dictionary.

2. General Electric
General Electric has been valued at about 61 billion dollars which makes it the second most powerful in the world. GE looks into a number of spheres including industrial technology, information technology, financial services, oil, films and much more. GE is very popular in India as well.

3. Microsoft

Microsoft Corporation earns about 44 billion dollars on a yearly basis and its brand value is about 54 billion dollars. Bill Gates owns the brand and founded it in 1975. Microsoft provides employments to over 75,000 people across the globe and Gates is both feared and admired by competitors.

4. Coca-Cola

This brand has been valued at approximately 44.134 billion dollars which makes it the fourth most powerful in the world. The company was incorporated in 1892 by Asa Griggs Candler. It was later bought by Woodruff and Bradley. While it may not be the most powerful in the world, it is definitely the most well-known.

5. China Mobile
The brand has been valued at about 41 billion dollars and is the country’s largest mobile operator. It has over 290 million subscribers and its turnover is almost as much as Vodafone year after year. China Mobile is extremely popular in Hong Kong and is the largest there.

6. Marlboro

Marlboro is worth about 39 billion dollars and is undoubtedly the most popular cigarette brand in the world. The brand has monopolized the industry with its famous billboard and magazine advertisements.

7. Wal-Mart

This brand’s value has been estimated at about 36 billion dollars. Wal-Mart is the largest retailer in the United States of America and sells the largest number of toys in the country as well. It was founded in 1962 by Sam Walton and became a part of the stock exchange 10 years later. The company is now owned by his widow, his daughter and three sons.

8. Citi

Citi has a brand value of about 33 billion dollars and was formed in 1998 after a 140 billion dollar merger. This company was taken over in 1993 by Primerica and is world renowned for being the first- automobile policy, space travel policy as well as commercial airline policy. The company’s name changed to Citibank during the 1970s and Charles Prince is the CEO today.

9. International Business Machines Corporation

Also known as IBM, this multination company deals with computer technology. It has its headquarters in New York and has about 350,000 employees all over the world. IBM was established during the latter half of the 1880’s and became a part of the stock exchange after 1915.

10. Toyota
Toyota’s brand value is about 33 billion dollars, making it the 10th most powerful in the world. It is a Japanese company and the world’s largest automobile manufacturer of buses, automobiles, robots and trucks. It has its headquarter in Aichi and generated about 179 billion dollars in terms of revenue during 2006. The present chairman is Fujio Cho and Katsuaki Watanabe is the CEO of the company.

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